|
The "Stock Car
Racing" business has gone big time! In 1996 Nascar revenues
topped $2.2 billionfrom race track admissions to fees from
apparel. By one estimate, that figure could nearly double to $4
billion by the end of the decade. Nascars explosive growth
is being propelled by a new marketing philosophy that has become
its unstated credo: start acting more like Bloomingdales
than Kmart. The typical Stock Car racing fan is not from the
rough and tough crowd anymore. They are educated, affluent, and
love the excitement and suspense the sport of "Stock Car
Racing" portrays. From small town Saturday night 10 lappers
to Daytona USA the sport of Stock Car Racing is King with
American consumers. Three million people attended a Winston Cup
Nascar Race in 1996. That is one reason why McDonalds spent
nearly 5 million for its 1995 sponsorship of the McDonalds
Ford driven by Nascar Champion Bill Elliott. For the 5 million
spent McDonalds received over 15 million of TV exposure. In
addition people paid huge amounts of money to buy caps, jackets,
and promotional items that carried the McDonalds logo.
Nascar has gone online. Its World Wide Web site in the
first two months generated over 3 million visitors a week! While
pro sports like baseball and basketball have seen merchandise
sales slide. Nascars tie-in merchandise sales have
jumped nearly 1,000 percent in the past 5 years to more than $650
million! They are projected to top 1 billion by the end of the
decade.
What does all this mean to a
local, state wide, regional and even a national company providing
goods and services to the American buying public? Cost effective
marketing and exposure by sponsoring a Stock Car Race Team at any
level of competition. The Race Cars, Transport Trailers, Trucks,
clothing worn by the Race Team, and Signature promotional items
carrying the sponsors Name and Logo are seen by thousands of
prospective customers from all walks of life not only on race
day, but everyday. The more unique the promotional items, the
more demand they have, by the race fan. The image of the
Professional Stock Car Driver is one of the best in professional
sports. All one has to do is look at the sponsors of Winston Cup
Stock Car Racing to see all types of companies, in the business
world, are proud to team up with people like Jeff Gordon, Bill
Elliott, Dale Earnhardt, Mark Martin, many others.
These people are excellent role
models for the young people in America , and Corporate America
knows it. The opportunities for your company to get in on the
ground floor of the next big family event are unlimited. Mini Cup
"Winston Cup Style" Stock Car Racing is going strong
after its first year in the Midwest. Region 6 of the Miniature
Motorsports Racing Association has over 30 races scheduled in
Illinois and Wisconsin. National point races will be held in
Indiana, Ohio, Missouri, and Kentucky. Your company can be a part
of this exciting form of motorsports, a family orientated sport,
with divisions for youth, adult, and coming soon a senior
division for the over 40 crowd. Mini Cup "Winston Cup
Style" Stock Car Racing attracts
all ages and prospective buyers and consumers for your goods and
services. For more information on how your company can sponsor a
"Future Stars", "Pro-Division" and
"Senior Division" Mini Cup Stock Car for under $20,000
per year. Contact: CattleCo Motorsports 217 354 4331.
Our web site is at
<http://www.cattleco.com> E-mail address <cj@cattleco.com>
You
can have your company's "Show Car" at your next major Trade Show or
Promotional Event !

The Minicup "Winston Cup
Style" Stock Car can draw a crowd to your Event!
"MiniCup
Stock Car Racing" is a Promotional Winner for you Company!

|