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CattleCo
7397 E. 1500 N. Rd.
Oakwood, IL  61858
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cj@cattleco.com

 
CattleCo Motorsports Marketing 

The "Stock Car Racing" business has gone big time! In 1996 Nascar revenues topped $2.2 billion—from race track admissions to fees from apparel. By one estimate, that figure could nearly double to $4 billion by the end of the decade. Nascar’s explosive growth is being propelled by a new marketing philosophy that has become its unstated credo: start acting more like Bloomingdale’s than Kmart. The typical Stock Car racing fan is not from the rough and tough crowd anymore. They are educated, affluent, and love the excitement and suspense the sport of "Stock Car Racing" portrays. From small town Saturday night 10 lappers to Daytona USA the sport of Stock Car Racing is King with American consumers. Three million people attended a Winston Cup Nascar Race in 1996. That is one reason why McDonald’s spent nearly 5 million for its 1995 sponsorship of the McDonald’s Ford driven by Nascar Champion Bill Elliott. For the 5 million spent McDonald’s received over 15 million of TV exposure. In addition people paid huge amounts of money to buy caps, jackets, and promotional items that carried the McDonald’s logo. Nascar has gone online. It’s World Wide Web site in the first two months generated over 3 million visitors a week! While pro sports like baseball and basketball have seen merchandise sales slide. Nascar’s tie-in merchandise sales have jumped nearly 1,000 percent in the past 5 years to more than $650 million! They are projected to top 1 billion by the end of the decade.

What does all this mean to a local, state wide, regional and even a national company providing goods and services to the American buying public? Cost effective marketing and exposure by sponsoring a Stock Car Race Team at any level of competition. The Race Cars, Transport Trailers, Trucks, clothing worn by the Race Team, and Signature promotional items carrying the sponsors Name and Logo are seen by thousands of prospective customers from all walks of life not only on race day, but everyday. The more unique the promotional items, the more demand they have, by the race fan. The image of the Professional Stock Car Driver is one of the best in professional sports. All one has to do is look at the sponsors of Winston Cup Stock Car Racing to see all types of companies, in the business world, are proud to team up with people like Jeff Gordon, Bill Elliott, Dale Earnhardt, Mark Martin, many others.

These people are excellent role models for the young people in America , and Corporate America knows it. The opportunities for your company to get in on the ground floor of the next big family event are unlimited. Mini Cup "Winston Cup Style" Stock Car Racing is going strong after its first year in the Midwest. Region 6 of the Miniature Motorsports Racing Association has over 30 races scheduled in Illinois and Wisconsin. National point races will be held in Indiana, Ohio, Missouri, and Kentucky. Your company can be a part of this exciting form of motorsports, a family orientated sport, with divisions for youth, adult, and coming soon a senior division for the over 40 crowd. Mini Cup "Winston Cup Style" Stock Car Racing attracts all ages and prospective buyers and consumers for your goods and services. For more information on how your company can sponsor a "Future Stars", "Pro-Division" and "Senior Division" Mini Cup Stock Car for under $20,000 per year. Contact: CattleCo Motorsports 217 354 4331.

Our web site is at <http://www.cattleco.com> E-mail address <cj@cattleco.com>

        You can have your company's "Show Car" at your next major Trade Show or Promotional Event !

The Minicup "Winston Cup Style" Stock Car can draw a crowd to your Event!

"MiniCup Stock Car Racing" is a Promotional Winner for you Company!


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